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What is Salesforce Experience Cloud and what can you do with it?

You might hear people talk about “Community Cloud”…
You might be wondering how a Digital Experience is different to Salesforce Experience Cloud…
Or you might be asking yourself where a partner portal fits into all of this…

Don’t worry, we’ve got you covered in this article!

What is Salesforce Experience Cloud?

Salesforce Experience Cloud is a set of functionality built on the Salesforce Customer Relationship Management (CRM) platform. Experience Cloud enables you to build beautifully-branded “digital experiences” that are connected to your CRM with a key focus on engaging customers and empowering partners. You can use Experience Cloud to create multiple sites and experiences within your Salesforce org to address different purposes.

We’ve already thrown in a few tricky words so why don’t we take a quick pause to define some key terms.

Quick glossary:

Salesforce CRM platform: More than a database, this powerful software is your single source of truth for managing your customer relationships. It’s for you and your business.

Salesforce Experience Cloud:  Formerly known as “Community Cloud”, it’s a set of functionality to deliver external-facing digital experiences (see below) that sit on top of your CRM. It’s for you, your business and your external stakeholders.

Salesforce Community Cloud: The old name for Salesforce Experience Cloud.

Digital Experience: The external-facing ‘site’ you can build with Salesforce Experience Cloud.

Site: Another name for a Digital Experience instance.

Partner portal: One example of a Digital Experience.

Help forum: Another example of a Digital Experience.

DXP: You might see Experience Cloud referred to by this acronym; it is Salesforce’s digital experience platform (DXP).

With those definitions in mind, Salesforce’s online learning platform, Trailhead describes digital experiences and Experience Cloud:

“A digital experience built using Experience Cloud provides a window into your Salesforce world.”

 From Get Started with Experience Cloud

So hopefully we’ve cleared up some terms and their definitions. Now let’s investigate what this means in reality!

What can you build using Experience Cloud?

Salesforce Experience Cloud is a set of functionality built on the powerful Salesforce CRM platform. This means that when you’re using Experience Cloud to build a digital experience, the world is your oyster!

You can create a digital experience for any situation where you want to present a beautiful external-facing interaction with your Salesforce CRM.

Popular examples include:

  • Partner portal
  • Account portal
  • Storefronts
  • Microsites
  • Industry solutions
  • Customer service hub
  • Help centres
  • Support site
  • Mobile app

💡 Top tip: Salesforce has created Lightning Bolts. These are pre-built industry-specific Digital Experience templates (amongst other things!) created to help you go to market quicker.

Why should you use Experience Cloud?

With Experience Cloud, you’re giving stakeholders what they need. Not only this, but you’re doing this completely integrated with your CRM. This means you’re maintaining and cultivating a single source of truth with an even bigger picture of your business, your customers and your partners.

We keep repeating that it’s built on the Salesforce platform… but that’s because it’s important! By building on the Salesforce platform, you’re building your partner portal or support forum on world-leading software that is scalable, secure, customizable and centralized.

A few more perks to consider at a glance:

  • Go to market fast with industry-specific customizable themes
  • Create multiple experiences for specific needs
  • Design for every device since all digital experiences are 100% mobile optimized and fully responsive

Experience Cloud and ProvenWorks in action

In case you can’t tell, we love Salesforce Experience Cloud. As a set of functionality, it adds tremendous value to your business by creating endless new opportunities for you to interact with your stakeholders.

However we’re not just fans of Experience Cloud; as a team of Salesforce experts who create data management solutions to save you time, we see the powerful potential of Digital Experiences.

We’ve created solutions that work seamlessly on Digital Experiences to:

  • Empower external users to provide verified addresses at the point of entry
  • Open up import jobs to partners and business users simply and securely

Reduce cart abandonment and improve user registration with fast address verification

Think user registration portals and ecommerce checkouts. Create powerful user experiences with our Address Verification Flow Component that verifies address data at the point of entry in 5 key strokes or less.

Empower external users to import safely and simply via a digital experience

Think partner deal registrations or subsidiary sales information. Safely empower users to import data into your Salesforce through preconfigured mappings using our two-step drag and drop wizard – introducing the ManagedImport component.

Verify addresses in a flow: Introducing the Address Verification Flow Component

Following Salesforce’s announcement that they will be retiring Workflow Rules and Process Builder, it’s clear that Flows are the future and the future is here to stay.

With that in mind, we are so excited to introduce our Address Verification Flow Component, now available on the AppExchange! Verify addresses in a flow using global postal authority data for over 240 countries.

Why should you verify addresses?

Did you know that verifying addresses up-front can reduce failed delivery rates by up to 70%? Improve customer experience and save wasted costs with verified addresses.

💡 Want to know more? Watch our 2 minute video: Why verifying addresses is important | Salesforce CRM.

Why should you verify addresses in a flow?

We’ve designed the Address Verification Flow Component to make it as easy as possible for Administrators to ‘hot-swap’ the vanilla Address component with our own component followed by a quick re-binding of any set flow variables.

So it’s easy to set up. How about some facts and figures too?

  • Create an exceptional user experience by reducing data entry time by 78% and errors by 20%.
  • Unlike Google, access global postal authority data such as Royal Mail, USPS, Canada Post for truly verified data, reducing failed delivery rates by up to 70%.
  • Autopopulate any address fields in 5 keystrokes or less.

The use cases

  • Digital Experience – Do you use an ecommerce checkout or a user registration portal? Verify addresses at the point of entry!
  • Internal Flow – Capture user addresses quick with type-ahead verified data. Perfect for Service Cloud users!
  • Endless possibilities – Wrap our solution in a custom Aura component for total flexibility!

Try out the Address Verification Flow Component

Why not start off with a free trial of the component?

  1. Install AddressTools Premium from the AppExchange (this is how you will manage your credit usage) 
  2. Install the Address Verification Flow Component from the AppExchange.
  3. Follow our brand new step-by-step setup installation walkthrough
  4. Drag and drop the component into your Flows and you’re ready to flow!

If you get stuck or have any questions, feel free to contact our Support team who are more than happy to help you: support@provenworks.com.

Interested? Chat to us

The Address Verification Flow Component is an extension of our popular solution AddressTools. Pricing of the Address Verification Flow Component depends on your use case. Get in touch with us to discuss your requirements and we’ll get you the most accurate information!

Interview: Farm Credit Illinois transition to new software seamlessly with SimpleImport

“SimpleImport is used by our whole credit underwriting team multiple times a day.”

Jon Cook, Vice President – Credit Services Division at Farm Credit Illinois

Farm Credit Illinois is a farmer owned and directed agricultural lending cooperative serving 10,000 farm families, agribusinesses, and rural landowners in the southern 60 counties of Illinois with competitive and flexible financing and crop insurance expertise. Their deep understanding of agriculture enables them to provide knowledgeable and effective service. 

An interview with Jon Cook, Vice President – Credit Services Division at Farm Credit Illinois

Jon Cook shares the challenges that Farm Credit Illinois faced when they moved to new loan origination software and how SimpleImport was able to give them the seamless process they were looking for.

What specific challenges were you trying to solve that made you look for a solution?

Farm Credit Illinois (FCI) recently implemented the nCino suite for our loan origination platform. During our design and discovery phase, we realized we were going to have a gap in our credit underwriting process because our previous configuration for uploading financial data sets was not going to be compatible with nCino.

We needed to upload data sets from Excel to the loan origination system for risk rating and other company objectives. Along with our technology provider, Farm Credit Financial Partners, Inc. (FPI), we began the search to find a solution to fit our needs.

What were you (or weren’t you!) looking for in a solution?

  • A cost effective, secure, and efficient tool to import data from Excel into our nCino platform.
  • A solution that could be easily used by our Credit Department and fit seamlessly within the process without adding additional navigation or clicks.
  • We could not afford to sacrifice our member experience by negatively impacting turnaround time in our loan decisions or employee engagement with a complex or cumbersome solution.
  • We did not want a complex solution that would require more regular monitoring or resource demand for support, or leave us vulnerable to data errors in transition.

After a process of vetting different solutions, from internally built custom code to outside solutions, we found ProvenWorks. The tool SimpleImport fit our need to efficiently and effectively upload data from Excel to nCino.

How easy is it to use SimpleImport?

Very easy! Once we created and saved the import mapping, the end user experience was seamless! We have one saved mapping that is used by many users multiple times a day. It’s a key cog within our underwriting process of uploading data.

How long did it take to train your users?

We were able to coincide the implementation of SimpleImport with the go-live of our nCino platform. As a result, we incorporated the training for SimpleImport in our new guides which made for a seamless transition to SimpleImport. This tool was labelled a “win” in multiple training locations during training courses.

How does SimpleImport solve the challenges you had with your process?

At the drag and drop of an Excel file, we’re able to import data from our Excel model into the nCino loan product package in a seamless transition.

The efficiency gained from SimpleImport saves end users from manually entering these data points from point A to point B, reduces data integrity concerns at an effective cost and demands minimal resources to implement and maintain.

How has SimpleImport helped your business and customers?

The saved data mapping is used by our whole credit underwriting team multiple times a day. At FCI, we view SimpleImport as our end solution and feel it best fits into the process as we underwrite credit today. The results through two months are very valuable, as this tool in part helped our credit department underwrite a large Q4 loan demand. Without SimpleImport, this would have negatively impacted loan decision turnaround time with our members and our employee engagement.

Why SimpleImport?

We’ve had no reason to contact Support thus far – which is a good sign as we haven’t had any issues! I’ve started mentioning ProvenWorks and specifically the SimpleImport tool as a solution for anyone who needs to transfer data from Excel to nCino.

We thought our previous system coding in our previous loan origination system was efficient, but the SimpleImport tool was just as efficient if not better as now we can also drag and drop files.

In short, it’s an efficient, cost effective tool that requires marginal training demand and can be used by an individual or a team of users on a frequent or infrequent basis.


SimpleImport

Importing files is so vital for so many organizations. It’s good news that Simplelmport makes this job as effortless as possible. Learn more and book a demo.

Got questions? Chat to us!

Do you want to learn more about how SimpleImport could be a great addition to your Salesforce org? We’d love to chat! Use the scheduler to book a free call with our team and start your journey to faster, simpler imports

Can’t find a time that works for you or would rather email first? Fill out our contact form and we’ll get back to you as soon as we can.

Discover the best strategies for verifying addresses in Salesforce: free webinar

Learn the best way to verify addresses in your Salesforce org in this free 30 minute webinar.

Learn the best way to verify addresses in your Salesforce org in this free 30 minute webinar. Speaker: Callum Hurry, Director of Product Engineering at ProvenWorks.

Can you automate it?

Should you let your users get involved?

Should you do it in batches?

There’s more to verifying addresses in Salesforce than you think!

That’s why we’re sharing our expertise for the Salesforce ecosystem in this free webinar on Thursday 9th December at 9 am PT / 12 pm ET.

What will I learn?

In 30 minutes you’ll learn:

  • why verifying addresses is important
  • pros and cons of different types of verification
  • our top recommendations from years of experience

Plus there’ll be a live Q&A for a chance to ask your questions – think of it like free Professional Services!

Who’s doing the talking?

Callum Hurry, Director of Product Engineering at ProvenWorks, has over 7 years experience of working with addresses in Salesforce. He’s seen every kind of org (no really!) and he’s sharing the insights he’s learned along the way.

How do I sign up?

Save your seat using our registration link below and start your journey to verified addresses in Salesforce.

Thursday 9th December
9 am PT / 12 pm ET

About ProvenWorks

We know all about how to verify addresses in Salesforce and we mean it when we say we’re Salesforce experts. We work exclusively in the Salesforce ecosystem and our products are built 100% for Salesforce.

Mental Health UK masters Recurring Donations with SimpleImport

SimpleImport frees up time to concentrate on the actual work that we do.

Sharm Das, Database Manager at Mental Health UK

Bringing together the heritage and experience of four charities across the country who’ve been supporting people with their mental health for nearly 50 years, Mental Health UK provide support and services for the biggest societal challenges posing a threat to our mental health – and they won’t stop until everyone has the tools they need to live their best possible life.

The challenge: importing master-detail records into Salesforce

Mental Health UK receives donations from various online platforms including Facebook, Virgin Money and Paypal donations. Centralising this data – contacts, donations and soft credit – in their Salesforce org is crucial to cultivate a single source of truth about their donors and communicate using the most up-to-date information.

They needed a solution to make importing Recurring Donations into Salesforce as straightforward as possible.

  • Mental Health UK needed to import records with Master-Detail relationships into Salesforce, especially Recurring Donations
  • They required a process that was straightforward for their small team
  • Other solutions they investigated required lots of manual effort which was inevitably time consuming

The solution: empowering busy Salesforce users to import Recurring Donations easily

“I normally find importing such a laborious process, but now it is quick and easy!”

Jemima Woolgar, Senior Community & Events Fundraising Manager

With SimpleImport, Mental Health UK’s importing process is straightforward, even for multi-sheet files and master-detail records. Thanks to easy matching of Excel columns to Salesforce object fields, importing has never been so simple!

SimpleImport presents success and error files for each import, and the Mental Health UK team can use the handy Salesforce Records IDs on the import success files for further manipulations. Even better, the team can save import mappings for further use, saving time and effort on recurring jobs.

The result: importing made simple

“SimpleImport has saved us so much time. So streamlined and easy to use!”

Johnston Connelly, Events Fundraising and Engagement Officer

With SimpleImport installed, the Mental Health UK team can handle their Recurring Donations imports with ease. Crucially, this frees up their time to focus on what matters most: their mission.

An improved user experience

  • The Mental Health UK team can import recurring donations and handle soft credit quickly
  • No more anxiety around import jobs thanks to a clean user interface and undo button
  • Straightforward workflow with no need to export to CSV or run multiple import jobs for child records

Bigger picture

  • Mental Health UK can better track their donors and donations
  • Scalability as the team looks to use SimpleImport for other import jobs!
  • SimpleImport frees up time to concentrate on their mission

Why SimpleImport?

We asked Sharm Das, Database Manager at Mental Health UK why she would recommend SimpleImport:

“The most cost-efficient solution I have come across.”

We are privileged to support nonprofit organizations, such as Mental Health UK, with flexible discounts. And regarding support:

“The Support team has been amazing – very helpful and quick to respond.”

Help Mental Health UK provide everyone with the tools they need to live their best possible life

Find out more about Mental Health UK and support their vital work across the UK.


SimpleImport

Importing files is vital for so many organizations. It’s good news that Simplelmport makes this job as effortless as possible. Learn more and book a demo.

Got questions? Chat to us!

Do you want to learn more about how SimpleImport could be a great addition to your Salesforce org? We’d love to chat! Use the scheduler to book a free call with our team and start your journey to faster, simpler imports.


Can’t find a time that works for you or would rather email first? Fill out our contact form and we’ll get back to you as soon as we can.

Oxfam GB makes everyone a data champion with AddressTools

Thanks to AddressTools, we have supporter data that is accurate which results in a better supporter experience and a user base that is empowered to take ownership of data quality.

Philip Blaney, Solution Architect at Oxfam GB

Verifying and connecting with a clean supporter base means that Oxfam can focus on tackling poverty

Oxfam is a global nonprofit group of millions of people who share the belief that, in a world rich in resources, poverty isn’t inevitable. In just 15 years, extreme poverty has been halved. In 15 more years they believe they can end it for good.

The challenge: quality address data to match a quality CRM

Oxfam GB needed to ensure that the address data held in Salesforce for their supporters was accurate and consistent so that they could focus on communicating with their supporters, rather than worrying about whether it would reach them.

Oxfam GB were confident about the accuracy of the data they migrated into Salesforce from their old CRM platform. They needed to ensure that new supporter data entered was of the same standard. This meant storing consistent address data that was verified against the Postcode Address File provided by the Royal Mail.

The solution: empowering users to verify address data

With AddressTools, Oxfam GB has a solution that runs within Salesforce, integrating into each supporter’s record with a neat widget, showing at a glance if the address has been verified or not.

After an easy installation and setup, Oxfam GB has the flexibility to finetune their settings, making it as easy as possible for their end users to enter address data that is checked and verified.

The result: confidently communicating with supporters

Users across Salesforce can verify address data

“We have been able to empower our users across Salesforce to verify address data rather than it being tied to someone with elevated privileges or working in a particular team.”

Philip Blaney, Solution Architect

Reduced costs

Validating and formatting their address data means that Oxfam GB reduces overhead costs from undeliverable mail.

Trust in their CRM

Just as important, Oxfam GB has a supporter database they can trust. They can be confident that they connect with their supporters, knowing that their constituents will have a consistent experience.

A gift for Gift Aid

The Gift Aid process is a multi-million pound process for Oxfam and is underpinned by data quality, specifically postcode accuracy for UK addresses. AddressTools helps Oxfam keep any manual updates within this process to an absolute minimum (<0.05%*) enabling efficient and timely processing of Gift Aid claims.

(*0.05% based on 25 corrections per 50K records)

Why AddressTools?

“We have been really impressed with the team at ProvenWorks, they have been on hand to help out whenever we have needed them and the response is always swift, professional and friendly.”

Philip Blaney, Solution Architect


AddressTools for Nonprofits

Whether it’s connecting with a clean donor database, managing fundraising platform integrations or sorting out existing bad addresses, we’re here to help.

Got questions? Chat to us!

Do you want to learn more about how AddressTools could be a great addition to your Salesforce org? We’d love to chat! Use the scheduler to book a free call with our team and start your journey to better address data.

IndustryComplete now supports Leads

This week we’re celebrating a much-anticipated update… our Salesforce industry lookup tool, IndustryComplete, now supports Leads!

What is IndustryComplete?

IndustryComplete is the ultimate industry lookup tool for Salesforce.

Look up a correct industry easily

Quickly and easily search for NAICS, SIC or ISIC data, select one and then watch as the industry auto-completes.

Improve your accounts and leads with industry standards

Why is this so valuable? Enhancing your industry data means better audience segmentation, better pipeline analysis, better-targeted marketing, and more.

Attach multiple industries in priority order

Enhance your data segmentation by attaching multiple industries to your records.

Save time and optimize your data management process

No time-consuming external tools. Do all of your industry searching in your Salesforce org without ever having to leave the Account or Lead.

Compatible with Salesforce standard industry values

Ensure complete accuracy since all installed standards are mapped with Salesforce’s standard industry values. Installing the industry object means that records are customizable and you can map codes to your own industry picklists.

Look up industry data on Accounts and Leads

With the latest update, you can now use IndustryComplete on both Accounts and Leads in Salesforce. No external windows or tools – it’s all within Salesforce!

Interested in seeing our industry lookup tool?

We’d love to show you IndustryComplete on a demo! Get in contact with us and we’ll show you through the features and answer any questions.

Alternatively, try it for free with a 14 day trial on the AppExchange.

What are ZIP+4 Codes and why should you care?

ZIP Codes: a very brief history

ZIP codes, the postal code system used by the US Postal Service (USPS), were introduced in 1963. Their basic, and most familiar, format consists of five digits that indicate a specific delivery area. In 1983, the USPS introduced the extended ZIP+4 code.

ZIP+4 Codes

Also called “plus-four codes”, “add-on codes”, or “add-ons”, the ZIP+4 code starts with the standard five-digit ZIP Code. The four extra numbers are added after a hyphen to complete the ZIP+4.

So what do the extra numbers mean?

These last 4 digits represent specific delivery routes within delivery areas. This extra detail means an even more precise matching to a more granular level. It could represent a handful of houses on one side of a street, or even a single building that receives a high volume of mail.

So ZIP+4 Codes help the USPS more effectively sort and distribute mail. How does this affect you?

Why should you care about ZIP+4?

Faster deliveries

As we already discussed, using the ZIP+4 Code narrows down your delivery address to a handful of addresses. There are plenty of resources that suggest ZIP+4 accelerates the overall delivery process by one or even two days since it reduces the processing time needed at a mail center.

Reduced misdeliveries

As we already discussed, using the ZIP+4 Code narrows down your delivery address to a handful of addresses. There are plenty of resources that suggest ZIP+4 accelerates the overall delivery process by one or even two days since it reduces the processing time needed at a mail center.

Reduced misdeliveries

Delivery addresses do not require ZIP+4 Codes. However, ZIP+4 codes require an address to be first standardized and verified to exist. This means that an address with a ZIP 4 code can be sure to exist and therefore deliverable.

ZIP+4 Codes can change

Delivery addresses do not require ZIP+4 Codes. However, ZIP+4 codes require an address to be first ZIP+4 Codes are based on actual delivery routes. This means that they can change fairly regularly. Some resources state that the USPS can update a ZIP+4 Code as frequently as once in two months. However frequently or infrequently the case may be, it’s important to note that they can change. Sounds like you want some *cough* automated software to find that for you

Save money

The USPS discounts on bulk mailings if you do tasks that the USPS would normally do, like bundling mail, adding barcodes and, most relevant here, if you add the ZIP+4 Code extension.

PO boxes

If you frequently work with PO boxes, ZIP+4 Codes are incredibly useful. The USPS usually assigns each PO Box its own +4 Code, which matches the box number. In other words, the ZIP+4 Code will likely include the actual PO Box number in the +4 part of the ZIP Code.

Retrieve ZIP+4 in Salesforce

Now you know why you should care about ZIP+4 codes. The next step is how to start using them. If you use Salesforce then there’s some good news for you.

Easily retrieve the ZIP+4 for your addresses in Salesforce with AddressTools. Our solution includes US-specific interactive functionality to help you easily look up and verify full ZIP codes.

Book a free demo

We love talking about all things address related! See AddressTools, our address data solution that can retrieve ZIP+4 codes for Salesforce, on a free demo.

The University of Alabama at Birmingham connects confidently with prospective students thanks to AddressTools

Our returned mail has decreased by over half since using AddressTools.

Evan Thrailkill, Director of Digital Strategy at University of Alabama at Birmingham

University of Alabama at Birmingham use AddressTools by ProvenWorks to connect with prospective students

AddressTools empowers students to be their own data heroes. Students verify addresses themselves, taking the burden off UAB staff and Salesforce admins.

The challenge: connecting seamlessly with self-registered prospective students

The University of Alabama at Birmingham (UAB) was named the number one Best Large Employer for 2021 by Forbes this past February, and the university had over 22K students enrolled for the fall 2020 semester.

UAB faced major communication challenges:

  • Students could input bad data on their enrolment applications.
  • UAB couldn’t trust that important mail correspondence would reach prospective students.
  • Pre-Salesforce, their tools had slow loading times causing students to abandon their applications.
  • UAB missed out on vital opportunities for connecting with potential students.

Harnessing the power of the Salesforce ecosystem with ProvenWorks and Cloud For Good

After partnering with Cloud for Good, UAB established a centralized and standardized environment for enrolment management on the Salesforce platform.

Students self-register for an account in their online application portal and provide contact details for all future correspondence. UAB use AddressTools at the beginning of the student self-registration process.

The solution: empowering students to be their own data heroes

Users begin typing their address and suggestions begin to show, filtering further as the search expands. All search results are already verified using global authority data, such as USPS and other global-local postal authorities for international students.

For undergraduate applications, UAB verify student addresses when they hit Salesforce from their Banner (SIS) integration. This helps ensure UAB has an accurate USPS address for all of their post-admissions communications, decision letters and next steps to enrolment.

The results: an improved experience for students and staff

AddressTools makes it almost impossible for students to enter bad address data. The end result is that all address data is checked and verified at the point of entry.

An enhanced applicant experience

  • Students receive vital postal communication from UAB.
  • Faster loading time and application time thanks to the power of the Salesforce Community platform.
  • Fewer dropouts mid application.
  • Students experience the UAB connected and trustworthy journey right from the moment they register!

An improved UAB user experience

  • UAB staff save extensive administrative time, no longer needing to correct bad data.
  • UAB staff can trust their data and their CRM processes.
  • Saved costs on expensive delivery failures and resending decision letters.

AddressTools for Higher Ed

Salesforce’s Education Data Architecture (EDA) and the Education Cloud are invaluable tools to help you meet your goals. However, your institution is only as good as the data that powers it… which is where we come in.

Got questions? Chat to us!

Do you want to learn more about how AddressTools could be a great addition to your college or university Salesforce org? We’d love to chat! Use the scheduler to book a free call with our team and start your journey to better address data.

Can’t find a time that works for you or would rather email first? Fill out our contact form and we’ll get back to you as soon as we can.

Malala Fund grows a clean donor database with AddressTools

**Winner of the Salesforce 2021 Nonprofit Partner Innovation Award!**

AddressTools is the greatest gift for a database manager.

Sarah Albright, Development Associate at Malala Fund

Scaling with a clean donor database means that Malala Fund can focus on advocating for girls’ education

Malala Fund is working for a world where all girls can learn and lead. Malala Fund advocates for resources and policy changes needed to give all girls a secondary education, investing in local education leaders and amplifying the voices of girls fighting for change.

As an international not-for-profit, Malala Fund receives donations from around the world in lots of different ways. This success has brought its own huge challenge around data quality. Address data is vital for Malala Fund to connect with these supporters and the address data coming into their system was incomplete, inaccurate and inconsistent.

A growing donor database brings its own challenges

Malala Fund has experienced significant growth in their supporter base in recent years. Their global presence means they receive donations from a huge number of sources including social media, online fundraising platforms, website, physical mail and correspondence with individual high-level donors.

“Data cleaning became a full-time job in itself!” Sarah Albright, Development Associate

Malala Fund relies on the information from these sources to help them reach out to their supporters but Malala Fund had no way to ensure that the imported addresses were clean. Each platform and funding source handed over address data differently, with different abbreviations and sometimes just missing data.

This forced Malala Fund to spend hours each week of their dedicated manual administrative time to clean up their donor address data and track down their donors to ensure that correspondence, fundraising campaigns and ‘thank yous’ would reach the people supporting them.

“As a young, growing organization, you don’t realise how important clean data is.” Kanika Mannan, Corporate and Foundation Relations Officer

Future proofing Malala Fund’s data with AddressTools

“A seamless onboarding process and super quick setup.” Sarah Albright, Development Associate at Malala Fund

To solve their challenges around address data, Malala Fund installed AddressTools from the AppExchange. They set up the solution’s validation and standardization rules on the state and country fields.

This means that all of the address data they collect from different sources is clean and consistent when imported into Salesforce.

Standardizing and validating state and country data for at least 153 countries, and that list is growing…

– Saving administrative time

Malala Fund has over 240,000 addresses in its system! On a weekly and even daily basis, Malala Fund saves hours previously spent on manually cleaning up their address data. The team can put their time to much better use, leaving AddressTools to take care of their addresses.

– Peace of mind

Longer term, Malala Fund has peace of mind that all their donor address data coming into Salesforce is valid and clean when it hits the org. As a growing organization, they have a solution in place that is scalable as their donor database grows.

– Clean reporting

Malala Fund can confidently run reporting, measuring and better optimize its fundraising efforts thanks to clean and standardized donor address data.

– Better targeted campaigns

Having clean donor address data empowers Malala Fund to create targeted and strategic campaigns to drive their fundraising, like their annual year end campaign.

Why Malala Fund recommends ProvenWorks

“AddressTools will continue to save us time as our donor database grows. People don’t realise the importance of clean data in a young organization. When you get it right early, it can save you so much time and money down the road. ProvenWorks have been great to work with from onboarding through to making sure we got set up and implemented.”

Sarah Albright, Development Associate

Feeling inspired?

Get in contact with us to explore cleaning up your own address data with AddressTools. It’s that simple.

Help Malala Fund create a world where all girls can learn

Find out more about Malala Fund and support the work of educators and advocates who are helping bolster girls’ secondary education around the world.

AddressTools for Nonprofits

Whether it’s connecting with a clean donor database, managing fundraising platform integrations or sorting out existing bad addresses, we’re here to help.

Got questions? Chat to us!

Do you want to learn more about how AddressTools could be a great addition to your Salesforce org? We’d love to chat! Use the scheduler to book a free call with our team and start your journey to better address data.