Author: Fiona Heredia
-
The hidden cost of inaccurate industry data
Most organisations don’t have an industry classification problem; they have a data trust problem. When industry data is missing, inconsistent, or inaccurate, the impact ripples across sales, marketing, operations, and executive reporting. Industry data sits at the heart of segmentation, lead routing, campaign targeting, reporting and forecasting. Yet many businesses still rely on manual processes,…