B. Braun Medical stays compliant whilst reaching out to healthcare organisations thanks to PhoneTools

B. Braun Medical stays compliant whilst reaching out to healthcare organisations thanks to PhoneTools

“With PhoneTools, we found that around 20% of doctors surgeries and health centres are registered on the CTPS, meaning they have opted out of live marketing calls.”

Matthew Metcalfe, Business Technology Manager, B. Braun Medical Ltd

Finding a new process for connecting with healthcare organisations

B. Braun develops effective solutions and guiding standards for the healthcare system in a constructive dialog with their customers and partners. B. Braun Medical Ltd. is a subsidiary of the B. Braun Group and is one of the leading providers of international Healthcare products in the UK. 

As part of a changing healthcare landscape since COVID-19, B. Braun needed to establish a new business process to reach out to healthcare organisations safely whilst staying compliant with UK privacy laws. 

B. Braun needed to call healthcare organisations

Before the COVID-19 pandemic, B. Braun, like many medical technology companies, would connect with healthcare organisations by having reps visit locations in person. Since COVID-19, the preferred approach for connecting healthcare product providers and healthcare organisations has shifted away from in-person.

With phonecalls becoming the first point of contact, B. Braun needed a new process in place.

Staying compliant with UK privacy laws

Since the arrival of the Privacy and Electronic Communications Regulations (PECR) which sit alongside the Data Protection Act and GDPR, it is illegal for UK entities to cold call people and businesses who have opted out of unsolicited live sales and marketing calls. This opt out register is called the the Telephone Preference Service (TPS).

B. Braun needed to be able to quickly screen healthcare organisation phone numbers against the Telephone Preference Service to check if their reps could call them for marketing purposes.

Keeping users on the Salesforce platform

Well-embedded on the Salesforce platform with a multi-cloud implementation, finding a solution that enabled B. Braun to build their marketing call process on Salesforce was a big win. They looked at directly licensing the Corporate Telephone Preference Service (CTPS) themselves as well as searching on the AppExchange, which is when they found PhoneTools by ProvenWorks.

Implementing and onboarding staff quickly

“It took almost no time at all to train our users; the concept takes longer to explain than the app.”

Matthew Metcalfe, Business Technology Manager

Built for the Salesforce platform, PhoneTools has a user-friendly component that can be placed on any object to screen the record’s phone numbers. After either a manual or automated screening job, PhoneTools shows the status of each phone number using a simple traffic light system. 

With PhoneTools in place, B. Braun reps can clearly see at a glance, without leaving the Salesforce platform, whether the healthcare organisation is registered on the Corporate Telephone Preference Service database or if it is safe to call.

Making marketing calls with a seamless compliance process

“PhoneTools provides us with an easy, simple and incredibly clear method of showing the preference of healthcare organisations to receive marketing calls.” 
Matthew Metcalfe, Business Technology Manager

Since using PhoneTools to screen healthcare organisation phone numbers, B. Braun has found that: 

• Around 20% of doctors surgeries and health centres are registered on the CTPS, meaning they have opted out of live marketing calls. 
• 141 UK hospitals are registered on the CTPS, including large teaching hospitals and major chains.
• They have avoided facing fines of up to £500,000 in place for breaches of PECR regulations.

Thanks to PhoneTools, B. Braun has empowered their reps to confidently reach out to healthcare organisations compliantly without adding additional friction and effort to the marketing call process.

Why B. Braun Medical Ltd recommends ProvenWorks

Business Technology Manager, Matthew Metcalfe says:

“PhoneTools is simple to install and get running, it provides a clear, cost effective method of navigating C/TPS screening.” 

And when it comes to working with the ProvenWorks Support team:

“The support team were helpful and incredibly responsive, questions were answered quickly and effectively.”

Get compliant with PhoneTools

Whether you’re a healthcare product provider reaching out to healthcare organisations, or you work in any industry and plan on making live marketing calls to prospects, it’s vital to screen your phone numbers against the Telephone Preference Service.

Get in contact with us to discuss how PhoneTools could be your in-Salesforce solution for staying compliant. It’s that simple.

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