“AddressTools is a great product for UK address data and many other countries too, with solid day-to-day support and development that keeps pace with Salesforce innovation.”
— Jonathan Spink, Salesforce Developer, CAFOD

CAFOD stays mission-focused with clean Salesforce data
CAFOD is an international development charity who reach out to people living in poverty with practical help, whatever their religion or culture. CAFOD is the official aid agency of the Catholic Church in England and Wales and part of Caritas International.
With a multi-cloud Salesforce implementation in place, CAFOD needed to make sure that incoming data was clean so that it could be used effectively and efficiently for various processes including outbound mailing.
CAFOD had data goals for their Salesforce CRM
Like with many organizations, CAFOD needed quality address data to succeed in their wider processes. They needed a solution that was easy to use and reasonably priced against similar options for their volume of queries.
Successful mailing
CAFOD needed to have reliable address data for the UK and a variety of other countries to ensure that mailing was delivered to stakeholders.
A single source of data
They wanted to create a positive experience for their Salesforce users who were inputting new address data. CAFOD wanted a tool that was easy to use that would empower users to clean up address data at the point of entry, giving them a Salesforce org with data they could trust.
Clean underlying data for other tools
Good address data would also mean an easier ability to cross-reference other datasets that give contextual information on a district or locality.
A fast time to value
“In terms of training users, they were up and running straight away.”
— Jonathan Spink, Salesforce Developer, CAFOD
Once installed, AddressTools provides a Lightning component that can be placed on any Lightning page, with a one-click ‘Verify’ button for users to check the address against postal authority data e.g. Royal Mail for UK addresses. If there is any ambiguity during the address search, AddressTools lists all possible verified options for users to choose from.
As an end user, they might not even realize they’re using another tool thanks to its Salesforce-native interface!
Running operations with clean address data
“AddressTools tackles CAFOD’s specific challenges by providing an easy-to-use interface and datasets.”
— Jonathan Spink, Salesforce Developer, CAFOD
With AddressTools implemented in their Salesforce org, CAFOD users can verify addresses against local postal authority data from around the world e.g. USPS for USA and Deutsche Post for Germany, all directly in Salesforce on the record!
Not only does CAFOD have a straightforward user experience to input accurate data, but they can have confidence that mailings will reach their supporters around the world.
Even more fundamentally, CAFOD has a strong data backbone in Salesforce that they can trust, meaning they can leverage the full power of their multi-cloud Salesforce implementation as well as other integrations and data sets. It all starts with good data!
Why CAFOD recommends ProvenWorks
Jonathan shares his experience of working with the ProvenWorks team and using AddressTools:
“The ProvenWorks team is always helpful and responsive. AddressTools is a great product for UK address data and many other countries too, with solid day-to-day support and development that keeps pace with Salesforce innovation.”
Discover the power of AddressTools
AddressTools is an award-winning package for Salesforce that helps you standardize, validate, and verify your address data. Book a demo to see AddressTools in action with our team.
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