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IndustryComplete now supports Leads

This week we’re celebrating a much-anticipated update… our Salesforce industry lookup tool, IndustryComplete, now supports Leads!

What is IndustryComplete?

IndustryComplete is the ultimate industry lookup tool for Salesforce.

Look up a correct industry easily

Quickly and easily search for NAICS, SIC or ISIC data, select one and then watch as the industry auto-completes.

Improve your accounts and leads with industry standards

Why is this so valuable? Enhancing your industry data means better audience segmentation, better pipeline analysis, better-targeted marketing, and more.

Attach multiple industries in priority order

Enhance your data segmentation by attaching multiple industries to your records.

Save time and optimize your data management process

No time-consuming external tools. Do all of your industry searching in your Salesforce org without ever having to leave the Account or Lead.

Compatible with Salesforce standard industry values

Ensure complete accuracy since all installed standards are mapped with Salesforce’s standard industry values. Installing the industry object means that records are customizable and you can map codes to your own industry picklists.

Look up industry data on Accounts and Leads

With the latest update, you can now use IndustryComplete on both Accounts and Leads in Salesforce. No external windows or tools – it’s all within Salesforce!

Interested in seeing our industry lookup tool?

We’d love to show you IndustryComplete on a demo! Get in contact with us and we’ll show you through the features and answer any questions.

Alternatively, try it for free with a 14 day trial on the AppExchange.

What are ZIP+4 Codes and why should you care?

ZIP Codes: a very brief history

ZIP codes, the postal code system used by the US Postal Service (USPS), were introduced in 1963. Their basic, and most familiar, format consists of five digits that indicate a specific delivery area. In 1983, the USPS introduced the extended ZIP+4 code.

ZIP+4 Codes

Also called “plus-four codes”, “add-on codes”, or “add-ons”, the ZIP+4 code starts with the standard five-digit ZIP Code. The four extra numbers are added after a hyphen to complete the ZIP+4.

So what do the extra numbers mean?

These last 4 digits represent specific delivery routes within delivery areas. This extra detail means an even more precise matching to a more granular level. It could represent a handful of houses on one side of a street, or even a single building that receives a high volume of mail.

So ZIP+4 Codes help the USPS more effectively sort and distribute mail. How does this affect you?

Why should you care about ZIP+4?

Faster deliveries

As we already discussed, using the ZIP+4 Code narrows down your delivery address to a handful of addresses. There are plenty of resources that suggest ZIP+4 accelerates the overall delivery process by one or even two days since it reduces the processing time needed at a mail center.

Reduced misdeliveries

As we already discussed, using the ZIP+4 Code narrows down your delivery address to a handful of addresses. There are plenty of resources that suggest ZIP+4 accelerates the overall delivery process by one or even two days since it reduces the processing time needed at a mail center.

Reduced misdeliveries

Delivery addresses do not require ZIP+4 Codes. However, ZIP+4 codes require an address to be first standardized and verified to exist. This means that an address with a ZIP 4 code can be sure to exist and therefore deliverable.

ZIP+4 Codes can change

Delivery addresses do not require ZIP+4 Codes. However, ZIP+4 codes require an address to be first ZIP+4 Codes are based on actual delivery routes. This means that they can change fairly regularly. Some resources state that the USPS can update a ZIP+4 Code as frequently as once in two months. However frequently or infrequently the case may be, it’s important to note that they can change. Sounds like you want some *cough* automated software to find that for you

Save money

The USPS discounts on bulk mailings if you do tasks that the USPS would normally do, like bundling mail, adding barcodes and, most relevant here, if you add the ZIP+4 Code extension.

PO boxes

If you frequently work with PO boxes, ZIP+4 Codes are incredibly useful. The USPS usually assigns each PO Box its own +4 Code, which matches the box number. In other words, the ZIP+4 Code will likely include the actual PO Box number in the +4 part of the ZIP Code.

Retrieve ZIP+4 in Salesforce

Now you know why you should care about ZIP+4 codes. The next step is how to start using them. If you use Salesforce then there’s some good news for you.

Easily retrieve the ZIP+4 for your addresses in Salesforce with AddressTools. Our solution includes US-specific interactive functionality to help you easily look up and verify full ZIP codes.

Book a free demo

We love talking about all things address related! See AddressTools, our address data solution that can retrieve ZIP+4 codes for Salesforce, on a free demo.

High Velocity Sales: save time and stay compliant

Sales reps only spend 1/3rd of their time selling

According to the third edition of the Salesforce State of Sales report, inside sales reps spend on average 34% of their days only selling. The rest of the time they’re busy seeking out prospects, planning tasks and entering data. In addition, reps end up using on average 6 different tools to manage their sales activity.

With this in mind, it’s clear that something needs to change.

High Velocity Sales: less admin, more selling!

Two of the main benefits of selling with High Velocity Sales are the Lightning Sales Console and Work Queues. With these tools you have highly tailored and centralized workspaces which enable your sales reps to view everything on one screen.

Reps can see and manage their work queue in one place whilst simultaneously viewing all of the relevant information related to the lead or contact. Viewing and interacting with tasks efficiently means more time selling!

See everything in one place with High Velocity Sales

How do sales reps know if they can call a prospect?

If you’re cold calling as part of your sales strategy, you need to be careful. The country you’re operating in might have a registry of numbers it is illegal to call. For example, the USA has the ‘Do Not Call’ registry and the UK has the ‘Telephone Preference Service (TPS)’. You can get hit with hefty fines for noncompliance.

If you don’t know about the Telephone Preference Service (and corporate equivalent), then don’t worry! Ruth, our Marketing Director, wrote up this really handy guide to tell you everything you need to know.

If you are up to speed, then ask yourself how efficient is your process? Your reps could be wasting a lot of time using an external service to screen numbers. And can you really trust that a process involving extra manual effort is actually being done?

PhoneTools provides manual and automated TPS and CTPS screening right from within Salesforce. This means sales reps can see at a glance whether the number is safe to call or not.

How do sales reps know when to call a prospect?

Having all of your sales information in one place is great, but it’s what your reps do with it that counts. This is where a nifty piece of AddressTools functionality comes in.

Reaching out to a prospect at 2am or scheduling a meeting without considering their timezone frustrates the client and leaves your sales reps feeling unproductive.

AddressTools is great for making sure your address data is verified, validated and standardized, but it also displays the current time to the sales rep. Best of all, it’s right there within Salesforce so no extra windows or manual effort for your sales team! This small piece of functionality can make a huge difference for both the sales rep and client experience.

High Velocity Sales: optimizing your sales process

In this article you’ve learned the importance of:

  • taking the time to review your sales process
  • cutting down on the number of different tools you need
  • keeping everything at your sales reps’ fingertips in Salesforce

What’s left? Make those changes and watch how you save time, stay compliant and ultimately sell more!

PhoneTools

Screen against the UK TPS and CTPS databases to stay compliant and avoid fines.

AddressTools

The award-winning package for address standardization, validation and verification.

The University of Alabama at Birmingham connects confidently with prospective students thanks to AddressTools

Our returned mail has decreased by over half since using AddressTools.

Evan Thrailkill, Director of Digital Strategy at University of Alabama at Birmingham

University of Alabama at Birmingham use AddressTools by ProvenWorks to connect with prospective students

AddressTools empowers students to be their own data heroes. Students verify addresses themselves, taking the burden off UAB staff and Salesforce admins.

The challenge: connecting seamlessly with self-registered prospective students

The University of Alabama at Birmingham (UAB) was named the number one Best Large Employer for 2021 by Forbes this past February, and the university had over 22K students enrolled for the fall 2020 semester.

UAB faced major communication challenges:

  • Students could input bad data on their enrolment applications.
  • UAB couldn’t trust that important mail correspondence would reach prospective students.
  • Pre-Salesforce, their tools had slow loading times causing students to abandon their applications.
  • UAB missed out on vital opportunities for connecting with potential students.

Harnessing the power of the Salesforce ecosystem with ProvenWorks and Cloud For Good

After partnering with Cloud for Good, UAB established a centralized and standardized environment for enrolment management on the Salesforce platform.

Students self-register for an account in their online application portal and provide contact details for all future correspondence. UAB use AddressTools at the beginning of the student self-registration process.

The solution: empowering students to be their own data heroes

Users begin typing their address and suggestions begin to show, filtering further as the search expands. All search results are already verified using global authority data, such as USPS and other global-local postal authorities for international students.

For undergraduate applications, UAB verify student addresses when they hit Salesforce from their Banner (SIS) integration. This helps ensure UAB has an accurate USPS address for all of their post-admissions communications, decision letters and next steps to enrolment.

The results: an improved experience for students and staff

AddressTools makes it almost impossible for students to enter bad address data. The end result is that all address data is checked and verified at the point of entry.

An enhanced applicant experience

  • Students receive vital postal communication from UAB.
  • Faster loading time and application time thanks to the power of the Salesforce Community platform.
  • Fewer dropouts mid application.
  • Students experience the UAB connected and trustworthy journey right from the moment they register!

An improved UAB user experience

  • UAB staff save extensive administrative time, no longer needing to correct bad data.
  • UAB staff can trust their data and their CRM processes.
  • Saved costs on expensive delivery failures and resending decision letters.

AddressTools for Higher Ed

Salesforce’s Education Data Architecture (EDA) and the Education Cloud are invaluable tools to help you meet your goals. However, your institution is only as good as the data that powers it… which is where we come in.

Got questions? Chat to us!

Do you want to learn more about how AddressTools could be a great addition to your college or university Salesforce org? We’d love to chat! Use the scheduler to book a free call with our team and start your journey to better address data.

Can’t find a time that works for you or would rather email first? Fill out our contact form and we’ll get back to you as soon as we can.

ProvenWorks wins 2021 Salesforce Partner Innovation Award! 🎉

ProvenWorks win the 2021 Salesforce Partner Innovation Award in the Nonprofit Industry for their work with Malala Fund

Salesforce announced ProvenWorks as the winner of the 2021 Partner Innovation Award in the Nonprofit Award category for our work with Malala Fund.

With over 400 partner success stories submitted for consideration, we are delighted to have been recognized for our transformative impact as a Salesforce ISV Partner.

ProvenWorks win Nonprofit award for work with Malala Fund

Malala Fund is working for a world where all girls can learn and lead. Malala Fund advocates for resources and policy changes needed to give all girls a secondary education, investing in local education leaders and amplifying the voices of girls fighting for change.

ProvenWorks win Salesforce Partner Innovation Award with customer Malala Fund

“We at Malala Fund are thrilled to be recognized as a forward-thinking, innovative nonprofit by Salesforce. We are grateful for ProvenWork’s support in implementing AddressTools to help us better manage our donor data and are excited to continue refining our systems in partnership with ProvenWorks and Salesforce!”

– Lena Alfi, Chief Development Officer @ Malala Fund

Time to celebrate!

We’re delighted to be recognised for this award as a small but mighty UK-based Salesforce ISV Partner. We’re excited for everything that is to come over the next year. Watch this space!

“It’s a huge team effort. We’d be nowhere without our Development team creating these valuable solutions, our Sales team ensuring our products are the best fit for our inspiring clients, and finally our diligent Customer Success team who won’t stop until our clients experience impact that is truly transformative.”

Joel Mansford, Managing Director @ ProvenWorks

Interested to learn more about our solution?

We’d love to show you around AddressTools

The Salesforce Ben review of AddressTools is live 🚀

Andreea Doroftei talks through the key features of AddressTools as well as ideal use cases, setup effort, and how this app could be a great addition to your Salesforce org.

AddressTools is the ultimate package for address validation, standardization & verification.

Check out this in-depth review of AddressTools for Salesforce by Andreea for Salesforce Ben.

Interested in seeing it for yourself?

If you’re interested in finding out more about AddressTools, use the scheduler below to book a call with our team.

Data Cleaning 101: 4 common data problems solved

This is the third instalment of our Data Cleaning 101 mini-series. So far we’ve explored why clean data is essential in Salesforce, and introduced 5 steps to start you on your journey to cleaner data. Now it’s time to dive into the details! We’re going to examine the different problems you probably have with your data and take a closer look at some of our favorite ways to tackle them!

The problems

  1. users entering bad data
  2. unstandardized data and messy reports
  3. duplicates and more duplicates
  4. inaccurate old data

1. Users entering bad data 

It’s great if you prioritize clean data, but if your users can still input bad data with no barriers, we’re back to square one. 

For this problem, we’re looking for solutions that will clean data at the point of entry.

Validate fields to meet set criteria before the data gets saved to your database. Design them carefully and with the end-user experience in mind.

  • Use alternative data types

Do you need to have everything as a text field? Could picklists, radio buttons, or checkboxes be used instead for the data you’re storing?

If you’re looking at AppExchange solutions, use our five step guide from Part 2 to assess whether the solution resolves your specific problem.

💡 It’s important to consider everybody across your Salesforce organization and make changes that also consider the end-user experience.

2. Unstandardized data and messy reports

As basic as it sounds, ensuring that your data is uniform and standardized will save you time on all kinds of tasks.

For example, if you create a report to find accounts based in Mississippi, imagine if all your records show Mississippi instead of MS or Mississippi, and its various misspellings. No more bloated field filtering, just clean data with uniform reports! 

For this problem, we’re focusing on ways we can better organize our data.

  • Use international standards

Use internationally-recognized standards to segment your data in the best way possible. They’re designed to be consistent and globally understood!

  • Run standardization tasks

Consider exporting data to standardize it with your favorite tools then reimport it back into your organization, or look into ways you can automate it within Salesforce.

  • Apps like IndustryComplete* will streamline industry categorization, SimpleImport* can speed up those importing tasks, and AddressTools* will start standardizing your address data immediately! (There are free versions available too for some of our tools* to get you up and running for no cost!)

3. Duplicates and more duplicates

If your role involves importing and entering data, duplicates are a constant battle. Dealing with duplicate information or “dupes” is a huge blackhole of time for admins and fundamentally for your business too.

Find a solution that stops or at least clearly alerts you to duplicated data. Have you implemented Duplicate Rules in Salesforce? Or is there a budget for a dedicated duplicate check tool? You have some great options out of the box and also on the AppExchange.

  • If you’re importing data, Excel and Google Sheets have some great duplicate handling tools available. Try them out before importing your data into Salesforce.

  • Duplicate rules in Salesforce are not to be sniffed at! They can be a great free feature if you’re on Professional, Enterprise, Performance, Unlimited, and Developer Editions.

  • And of course, we love SimpleImport Premium’s* multi-field matching to help identify existing records easier, preventing duplicates from being inserted and saved.

4. Inaccurate old data

Up to 40% of user productivity is lost to incomplete, inconsistent data. Sorting bad data from good wastes 50% of users’ time. These stats alone show how existing bad data is bad for business.

Removing or validating existing data is essential for your users to remain focused and productive. If some data is now redundant, archive or delete it from your system altogether, but if it’s still in use, correct it by updating and validating it. There are plenty of applications that not only draw your attention to the incorrect data, but give you the option to update, change or delete it.

  • Schedule regular spring cleans of your org – regularly diving into your data is the best way to ensure your data is up to date, and to spot any blackholes of outdated information! Checking through your data every two weeks is best as our Operations Director, Beth, recommends in our 5 step guide (Part 2).
  • Tools that have access to international databases can be an invaluable addition to your org, i.e. looking up address data against postal authorities.

Summary

Now you have the tools and wisdom to win the war against bad data. Let’s recap the main 4 data problems that we’ve managed to tackle, they are:

  • users entering bad data
  • unstandardized and messy data
  • the dreaded duplicates
  • inaccurate old data 

Hopefully, with the facts and resources presented in this final instalment of our Data Cleaning 101 mini-series, you can take full control of your org and clean up your bad data!


Data Cleaning 101: a round up

So now it’s the end of our little crusade against unclean data. But first let’s go over what we’ve added to your data cleaning arsenal.

Data Cleaning 101 has provided you with:

  • a reality check about maintaining clean data in your CRM (blog one),
  • 5 tips to remember before purchasing a solution to figure out what you want to get out of your data (blog two),
  • 4 specific data problems you might have and how to solve them.

We’d love to hear your stories with bad data and the applications that saved your data. Are there any tips you think we should know about? Tell us!

Or, whether you’ve simply enjoyed learning about data and data cleaning let us know, we’d love to hear from you.

I want to start cleaning up my data!

Got issues with your data in your Salesforce org that you’re ready to tackle? Get in touch and see if one (or more) of our solutions can help clean the dirty data stinking up your CRM. 

5 things you need to know about the UK Telephone Preference Service (TPS)

If you’re a UK entity that makes cold calls to UK numbers, you cannot afford NOT to know about the Telephone Preference Service. Let’s dive in.

1. TPS is the UK Telephone Preference Service – the UK’s only official ‘Do Not Call’ register

The Telephone Preference Service (TPS) is the UK’s only official ‘Do Not Call’ register for landline and mobile numbers. It allows people and businesses to opt out of unsolicited live sales and marketing calls. TPS is a free service that currently contains millions of UK phone numbers – at the time of posting it was 17,771,026 numbers!

There is also a register for businesses called the Corporate Telephone Preference Service (CTPS).

2. You cannot call any number registered with the TPS or CTPS even if they are an existing customer

That’s right. It’s illegal to call any number on the TPS or CTPS unless:

  • the person has specifically consented to your calls
  • the call is in relation to pension schemes and you meet a strict criteria

If you’re not sure about whether a number is on the TPS, it’s not worth risking it… as you’re about to see.

3. You can be fined up to £500,000 for calling numbers on the TPS

The Information Commissioner Office (ICO) is responsible for enforcing the regulations and will determine what action should be taken for breaching the regulations. They can issue fines of up to £500,000.

This isn’t an empty threat. You can read about recent action the ICO have taken here.

4. You must screen against TPS/CTPS once every 28 days

If you are making unsolicited sales calls, you are legally required to screen against TPS/CTPS. You must do this at a minimum, every 28 days – it’s the law. If you want to find out more, read the Privacy and Electronic (EC Directive) Regulations 2003 (known as PECR).

It’s a common misconception that buying data that has already been TPS screened does not require ongoing screening. This is wrong. This also means that if you register your number on the TPS, you should allow 28 days for it to become effective.

5. TPS screening is a legal requirement for companies, voluntary organisations and charities

Don’t think this is just for private companies. The TPS list means no organisation for profit or non-profit – including companies, charities, voluntary organisations and political parties – can call that number.

Screen against the TPS and CTPS in Salesforce

Cold calling UK numbers? Stay compliant with PhoneTools, our app for Salesforce. Use automated and manual screening to screen your numbers against the TPS and CTPS lists. It’s quick to set up and user friendly!

Interested to see it?

We’d love to take you through our 5-star app PhoneTools! Book a demo and let’s talk.


Learn more

If you want to find out more information about the Telephone Preference Service, check out these resources:

https://www.tpsonline.org.uk/

https://ico.org.uk/

https://www.legislation.gov.uk/uksi/2003/2426/contents/made

Data Cleaning 101: 5 steps to start cleaning your data

If you’ve been following our series so far, you will have learned all about why you should care about data cleansing. Did you know that bad data can cost companies up to a quarter of their revenue? So, cleaning bad data is paramount for good data practice. But for more reality checks, catch up on the first instalment: why should you care about data cleansing? 

Cleaning bad data can be tricky

This article presents 5 essential steps for you to better understand your org, your data, and how to start the data cleansing process. By following these steps, you can go forward and make well-informed decisions for your company. You may even discover some quick wins along the way.

Follow through these 5 steps to begin your journey to cleaner data.

1. Ask yourself: why do I need this data?

It may sound broad, but knowing what you want to get from your data is vital. So take a step back and look at your end goal. Are you collecting all of the information you need? Or maybe you’re collecting too much? After all, there’s no point collecting data if you’re never going to use it. One less field you’re capturing is one less field you need to maintain!

Start by creating and establishing a plan outlining what clean data means for you and your org. You can’t do anything until you understand your org and users. 

For some prompts, start here:

  • What data do I need to achieve my business goals?
  • Am I capturing everything I need to succeed?
  • Am I collecting some data for the sake of collecting data?

2. Examine where your data is coming from

It’s time to identify all the different ways that data is entering your org. It’s likely that when you dig deeper, there will be more entry points than you think!

A few entry points to consider:

  • service agents
  • sales reps
  • partner users
  • web-to-lead forms
  • integrations

Once you’ve made your list and found the holes, you can do something about them!

3. Plug the holes to clean the data

I saw a great analogy on Reddit:

I think of improving data quality as a sinking boat. If you are sinking, you need to plug the holes first (sources of bad data) and then start bailing out the water (getting rid of the bad data) second.”

(lziemke)

Simply put, if data enters your org clean, this saves you from battling with your records later on. This should be the initial focus. Thankfully there are lots of useful ways to make this a reality with minimal effort that don’t impede the end user experience.

Where possible, think of picklists, validation rules, or even consider managed packages available from the AppExchange.

4. Try the AppExchange!

Solutions on the AppExchange can be a great cost-effective, and time-efficient way to help you combat unclean data. Managed package providers are often experts in their field, so finding a ready-to-go data management solution will help you clean your data in no time!

So how do you choose the right app for you? This isn’t an exhaustive list, but we’ve included a data cleansing focused checklist to ask the managed package providers:

  1. Does the solution automatically resolve data quality issues?
  2. Does the solution require changes to the user experience?
  3. Does the solution clean all my data entry points?
  4. Does the solution clean up pre-existing data?
  5. How long does it take to implement the solution?

After all, don’t reinvent the wheel when it’s already turning – if you have an issue, it’s likely that hundreds of others do too!

5. Start building good data habits for cleaner data

So you’ve taken a good look at your business, identified where your data is coming from, and even potentially put some actions in place to begin cleaning up your org. Now it’s time to maintain this good practice as your org grows and share your wisdom.

Here are a few ways you can build good data habits in your organization:

  • Get users involved and trained in what to look out for
  • Identify entry points that are inputting bad data
  • Schedule regular manual checks for your data 

Operations Director, Beth, is our resident data cleaner and a strong believer in the power of good data practice:

“There is nothing more satisfying than having a good old spring clean in Salesforce! It’s great to identify trends and get to the root cause of how bad data is able to get in. Popping in a scheduled time every two weeks is the way I’ve found works best. Don’t let it build up and be a task you keep on putting off!”

Beth Clements, ProvenWorks

We live in a ‘need it done yesterday’ society so safeguarding your org against the perils of bad data is a sure way to give you back your time and let you focus on the things that matter.

Remember: the best day to start cleaning your data was yesterday. The second best day is today.

Life’s better after cleaning bad data from your org.

Stay tuned for the final instalment to our data blog series to learn about some of our favourite cleaning apps.

See you back here soon for the final instalment of the series!

Data Cleaning 101: Why should you care about data cleansing?

Unclean data stinks up your system. It can travel through your business, slowing you down, causing confusion and costing you money. Don’t believe us? Between 2019-2021, over 40% of sales reps did not have enough information about leads and accounts to make effective sales, and there are plenty more stats around data cleansing coming up.

This is the first in our three-part series taking you through the importance of data cleansing and some top tips for practising clean data habits… so make sure to stick around!

An introduction to data cleansing

Bad data… Does it really matter? How do I clean it? And what can I do about it in the future?

Don’t worry we have you covered with the ‘whats’, ‘whys’ and ‘hows’ of dirty data throughout this series. First off a few definitions…

Clean data: Data that is without error and in its entirety so it can be used effectively by everyone.

Data cleansing: The process of identifying incomplete, incorrect, inaccurate or irrelevant data and modifying, validating, deleting or replacing it.

So how does unclean data actually affect me?

Over the past 6 years Salesforce and Salesforce bloggers have noted the persistent and holistic impact that bad data has on companies of all sizes. Let’s take a look at some numbers:

As we’ve already discussed, between 2019-2021, over 40% of sales reps did not have enough information about leads and accounts to make effective sales, and therefore struggled to achieve monthly and annual sales targets. This inevitably affects generated revenue.

Why is data cleansing important?

  1. Ensure consistency, validity and confidence in your data by cleansing it regularly. This foundation can yield better results and help reach goals quicker.
  1. Reduce the time employees spend sorting through bad data and let users be more productive on the tasks that matter – like growing your business or organization!
  1. Eradicate data privacy worries for customers and clients. It’s outright good practice; you wouldn’t want your private mail sent to an incorrect address!
  1. Protect your company’s reputation. Saving bad or incomplete information affects all areas of your company, from sales and marketing to the senior management, stopping everyone from carrying out their job well and making beneficial decisions, which directly affects the reputation of your business and its revenue.

The good news

Not all is lost! The University of Texas has estimated that even if the data entered is 10% more accurate, then your revenue would be considerably boosted not only for bigger enterprises but also for B2B and B2C firms.

So now you know what data cleansing is, how do you practice it?

Watch out for the next post in Data Cleaning 101 for our five best tips for cleansing your Salesforce org. You don’t want to miss that one!

Want to learn more about the impact of poor data?

Check out our blog: What is the impact of poor quality data?